For Jenna Carter, creating unforgettable experiences is more than a passion—it is the natural extension of a career built around bringing people together and making every detail matter.
Before founding The Sweetest Affair, Jenna spent eight years as Executive Director of YPO Gold U.S. Capital, where she planned and executed sophisticated experiences for accomplished business leaders and their families. From intimate gatherings to high-level programs and milestone events, the role required creativity, discretion, impeccable organization, and an unwavering commitment to the guest experience.
That expertise is complemented by more than 20 years in the legal industry, where Jenna has worked in the business of law, managing the people, operations, events, vendors, budgets, and countless details that keep sophisticated professional environments running seamlessly. It is a career that has taught her that exceptional service isn't simply about getting things done—it's about anticipating needs, executing with precision, and consistently delivering an experience that exceeds expectations.
Today, Jenna brings that same standard to The Sweetest Affair, combining her experience in event planning and hospitality with her love of beautifully crafted confections and thoughtful design.
What sets The Sweetest Affair apart is Jenna's belief that the details are the experience. Whether she's creating a custom assortment of artisanal treats, designing an intimate celebration, or helping bring a larger event vision to life, every element is approached with intention, creativity, and care.
Because life's sweetest moments deserve more than something beautiful.
They deserve an affair to remember.